I'm an adblock user so I don't typically see any ads, I do turn it off for some channels (John's Arcade, ETC) but I haven't ever been a fan of Google monetizing user created content for themselves, or playing copyright police for that matter.
I am especially irritated by mobile ads, since you pay for each meg of content you stream and ads eat up data, all the while being useless, seriously I have no use for seeing ads for
digital movie downloads a million times, I already own the VHS, DVD etc....
I don't mind content creators getting paid for their work but since they are responsible for everything other than storing and hosting the video, they should get a much larger portion of profits. Heck I'd be in favor of just doing gift donations via Paypal that way they get 100% of the profit.
I can say I will never pay for something like youtube, it is just not on the same level as services like netflix. and if they start interfering with the way adblock works on the site, or start screwing over content creators I will just leave (Daily Motion, etc) and not look back.